Brief & Concept Development: Collaborated with Teesta to thoroughly understand their vision, target audience, and key messages for the promotional video. Developed a creative concept that aligned with the app's branding and user experience.
Storyboard & Shot List: Crafted a detailed storyboard outlining the video's flow, transitions, and desired visuals. Created a shot list to guide the selection of stock footage.
Stock Footage Curation: Carefully curated high-quality stock footage from various sources to match the storyboard's vision and the app's aesthetic.
Editing & Post-Production: Utilized Adobe Premiere Pro to seamlessly weave together the selected footage, incorporating smooth transitions, eye-catching visual effects, and engaging motion graphics created in After Effects.
Sound Design & Music: Added a captivating soundtrack and sound effects to enhance the video's emotional impact and overall atmosphere.
Tools:
Adobe Premiere Pro (editing, color grading)
Adobe After Effects (motion graphics, visual effects)
This description emphasizes the creative process of transforming a brief and stock footage into a compelling promotional video, showcasing Uy's expertise in editing, storytelling, and visual communication.