Client: Cryptoys®

Completely reimagined the visual identity for Cryptoys®, the flagship product of Onchain Studios. This project involved close collaboration not only with Onchain but also with Disney, Marvel, Mattel, and NASCAR to create cohesive branding materials and visual elements.

The challenge was to design a brand mark that was both bold and scalable, appealing to a diverse audience of children and crypto enthusiasts. The product centers around digital ownership of toys and gaming with those toys, so the mark needed to strike a balance between playfulness and the sleek, futuristic feel of the crypto world.