Xtra Storage - Visual Identity

James Lythe

Brand Designer
Logo Designer
Visual Designer
Adobe Illustrator
Adobe Photoshop
Figma
Client: Xtra Storage®
Created a brand mark and visual identity for a packing, moving, and storage startup called Xtra Storage.
The brand mark needed to be bold and scalable. We wanted a logo that felt organized and clearly conveyed what the brand does.
Moving can be stressful. We intentionally chose a color palette that helps the brand stand out from competitors while also bringing a calming presence to customers during these times.
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