Project Description
Local service businesses often rely on outdated websites that don’t convert visitors into actual jobs. The goal of this project was to design a modern, conversion-focused website tailored for a plumbing business, prioritising fast contact, trust, and ease of use on mobile devices.
The solution focuses on a clear user journey: from problem → trust → action (call or request a quote).
Designed to increase call and quote conversion rates
Solution
Designed a mobile-first layout focused on lead generation
Implemented strong call-to-action placement (call + quote forms)
Structured service sections for clarity and future SEO expansion
Created a scalable architecture:
Basic version (frontend only)
Advanced version (backend + database for lead storage)
Full system (lead capture automation + dashboard)
Key Features
Conversion-focused hero section with immediate contact options
Sticky call button for mobile users
Simple, frictionless quote request form
Service-based layout for clarity and scalability
Trust elements (testimonials, guarantees, local positioning)
mobile-first layout focused
Outcome
Designed to increase call and quote conversion rates
Reduces friction for users needing urgent plumbing services
Provides a foundation that can evolve into a full lead management system
Skills & Deliverables
React
Tailwind CSS
UX/UI Design
Conversion Optimization
Responsive Design
Reduces friction for users needing urgent plumbing services
0 likes · 12 views · Apr 1, 2026
Conversion-focused plumbing website designed to generate calls and quote requests, with scalable lead capture and automation-ready architecture.
