Lead Generation Website for Local Plumbing Business
Alexandre Machado
Project Description
Local service businesses often rely on outdated websites that don’t convert visitors into actual jobs. The goal of this project was to design a modern, conversion-focused website tailored for a plumbing business, prioritising fast contact, trust, and ease of use on mobile devices.
The solution focuses on a clear user journey: from problem → trust → action (call or request a quote).
Solution
Designed a mobile-first layout focused on lead generation
Implemented strong call-to-action placement (call + quote forms)
Structured service sections for clarity and future SEO expansion
Created a scalable architecture:
Basic version (frontend only)
Advanced version (backend + database for lead storage)
Full system (lead capture automation + dashboard)
Key Features
Conversion-focused hero section with immediate contact options
Sticky call button for mobile users
Simple, frictionless quote request form
Service-based layout for clarity and scalability
Trust elements (testimonials, guarantees, local positioning)
Outcome
Designed to increase call and quote conversion rates
Reduces friction for users needing urgent plumbing services
Provides a foundation that can evolve into a full lead management system
Skills & Deliverables
React
Tailwind CSS
UX/UI Design
Conversion Optimization
Responsive Design
Clear user journey: from problem → trust → action (call or request a quote).
Reduces friction for users needing urgent plumbing services
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Posted Apr 1, 2026
Conversion-focused plumbing website designed to generate calls and quote requests, with scalable lead capture and automation-ready architecture.
