Custom Quiz Funnel for a Nervous System Training Brand
From a Standard Lead Magnet Idea to a Personalized Quiz Funnel with Segmentation and Automation
The Story
Park & Breathe is a nervous system training brand focused on helping people find clarity under pressure.
The goal was to create a lead generation tool that felt more personalized and engaging than a traditional opt-in freebie, while also leading people toward the 21-Day Park & Breathe program.
They wanted a funnel that could do more than collect emails. It needed to assess, segment, personalize, and guide people toward the next step.
That’s where I came in.
The Strategy: Make Lead Generation Feel More Personal
Before building the quiz, I gave the client multiple quiz platform options so she could choose the best fit for her needs and budget. She selected TryInteract.
From there, I mapped out a funnel that would:
Use an 8-question quiz to assess the user’s nervous system pattern
Sort leads into 4 result types using a scoring system
Connect the experience to Kajabi for lead capture and results delivery
Reinforce each result through email automation
Introduce the 21-Day Park & Breathe program as a natural next step
The Build: TryInteract + Kajabi Quiz Funnel
I built a custom funnel that connected the front-end quiz experience with a segmented Kajabi backend.
What the build included:
TryInteract quiz setup guidance with platform selection support
8 quiz questions tied to a score-based results system
9 Kajabi landing pages
1 quiz embed page
4 opt-in / results loading pages
4 final results pages
4 Kajabi forms for segmented lead capture
4 automated emails connected to each form, delivering the same result information shown on the page
I also recorded:
A walkthrough video showing the full lead experience from start to finish
A training video showing how to update each part of the funnel later
The Result: A More Strategic Lead Funnel
Park & Breathe now has a personalized quiz funnel that helps them:
Engage leads with an interactive experience
Segment subscribers by result type
Deliver tailored result content automatically
Introduce the 21-Day Park & Breathe program in a more relevant way
Build a stronger foundation for future email nurturing
Instead of one generic opt-in path, they now have a smarter system that supports both user experience and long-term funnel strategy.
Custom TryInteract Quiz Funnel Built in Kajabi
What I Delivered
Quiz platform recommendation support
Funnel strategy and score-based result mapping
TryInteract + Kajabi integration flow
9 Kajabi landing pages
4 Kajabi forms
4 result-based automated emails
Walkthrough and training videos
Want a Quiz Funnel That Does More Than Collect Emails?
If you want a lead generation funnel that feels interactive, personalized, and strategic, I can help you build a custom quiz experience that connects cleanly with your existing tools.
👉 Send me a message here on Contra
or
👉 Book a discovery call to chat about your quiz funnel project.