Adapting a successful UK credit and report app (20+ million users) for the Canadian market. My role involved leading in-depth user interviews and usability testing in Toronto. These efforts were aimed at gathering critical insights on usability, functionality, and overall user experience. Through this process, I identified and addressed key market-specific challenges, ensuring the app’s interface and features resonated well with Canadian users. This initiative not only tailored the app to a new audience but also set a strong foundation for its success in Canada.