As Head of Design at Ziglu, the first crypto app to hold regulatory registration in both the UK and Europe, I developed the complete design system and led a focused team to create an intuitive app that democratises cryptocurrency trading. Our mission was to make the complex world of crypto accessible to the mass market. The app combines cryptocurrencies and foreign exchange trading alongside traditional banking in one user-friendly platform. This approach not only attracted over 100,000 users within months of launch but also earned us the UX/UI Award at the CryptoAM Awards.