Bloomrecep - Brand Revamp / Interactive framer build by James Moses HeroxBloomrecep - Brand Revamp / Interactive framer build by James Moses Herox
Built with Framer

Bloomrecep - Brand Revamp / Interactive framer build

James Moses Herox

James Moses Herox

Client: Bloomrecep Industry: Pharma Tech / Clinical Trials Intelligence Length of partnership: 2 weeks Services provided: Brand identity revamp, UI/UX design, Framer development
Design
Gave them a complete visual refresh: Built a whole new brand identity with this killer color palette: warm orange, soft mint green, deep burgundy, and cream. The vibe? Clinical but still human. Professional but not boring.
Custom type system: Went with Quicksand for everything. Tuned the letter spacing to -3 and used it across different weights (Regular, Medium, Semibold, Bold) to give the brand its own voice.
Bold visual style: Created this signature look using blurry, motion-heavy photos mixed with geometric shapes and color blocks. The whole aesthetic represents what they do, turning messy trial data into something clean and structured.
Brand everywhere: Designed the full identity system: app icon, Instagram, website, business cards, tote bags, binders, billboards, posters. Everything feels like Bloomrecep.
Message-first approach: Every design decision supported their core message: "Intelligence that moves at the speed of your trials."
Development
Built the site in Framer : Fast, responsive, looks great on every device.
Conversion-focused pages : Every layout pushes their main selling points: 80% faster study startup, turning chaos into structured data, comprehensive protocol analysis.
Clean ` : Solutions, Resources, Company sections with obvious CTAs for booking demos and talking to their team.
Brought the brand to life : Used all those blurred photos and geometric shapes throughout the site to make the experience feel cohesive and memorable.
Showed off the product : Built pages that actually demonstrate their dashboard, smart query tools, and data visualizations so visitors can see what they're getting.

Our Role

Bloomrecep had the tech down, AI that analyzes clinical trial protocols and turns messy data into actionable intelligence. But their branding? Wasn't doing them any favors. They needed to look as sophisticated as their platform actually is.
Timeline was tight: 2 weeks for everything. I handled the full scope solo, brand strategy, visual identity in Figma, and the complete Framer build. Created the color palette, picked the typography, set the photo direction, built the design system, then coded it all into a site that converts.
The goal was simple: make Bloomrecep look like the premium option in clinical trial intelligence. Now every piece, from their app icon to those billboard campaigns, tells the same story: we turn trial chaos into clarity.
Timeline: 2 weeks, start to finish
What they said:
"The visual identity perfectly captures what we do, bringing clarity to complexity. The site converts like crazy." Bloomrecep Team

Marketing Campaign setup
Marketing Campaign setup

Impact

Transformed the brand : Took Bloomrecep from looking like just another platform to a premium enterprise brand that stands out
Full design system : Delivered brand guidelines covering everything: type, color, photography, and how to use it all across 15+ different applications
Shipped fast : Full rebrand + marketing site in 2 weeks without cutting corners
Built to convert : Site's got clear value props and CTAs in all the right places for demo bookings and sales calls
Actually different : Created a look that cuts through the noise in clinical trials tech. Those bold colors and blurred photos? Nobody else is doing that.

Need a brand that actually matches what you've built? Let's talk, whether it's a full rebrand or a site that performs.
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Posted Mar 24, 2026

Revamped Bloomrecep's brand identity and developed a responsive website in Framer.