Managing Paired's social media channels, including Instagram and TikTok.

In just 6 months, I've had a big impact on key Instagram metrics to help grow our brand, increase awareness and build a community on social.

👥 Gained 30k new followers

💜 Improved engagement rate from 1.1% to 3.5%... and on route to 5% in Q3 😍🚀

👀 Increased organic impressions by +66%

💬 Increased organic engagements by +93%

🎥 Increased organic video views by +64%

🔥 Many viral videos!

✨ Introduced a new content pillar that became our TOP PERFORMING PILLAR

In this role I am responsible for strategy, content planning, creative content, scheduling, influencer relations and briefs, community management, performance analytics and reporting. The key focus for my role is to grow the brand's presence on the platforms and create a community of people looking to improve their relationship; to be happier and healthier. I do this by continuously reinventing our content strategy and staying on top of trends and audience insights to better inform our social content.