Crown Resorts by Alejandro MejiasCrown Resorts by Alejandro Mejias

Crown Resorts

Alejandro Mejias

Alejandro Mejias

Crown Resorts is Australia's largest gaming and entertainment group operating resorts and casinos across multiple cities. I worked with them to deliver multiple digital projects, including a new website and features for their mobile app. I contributed to Crown's exceptional online customer service by spearheading the creation of a comprehensive design library in Figma, encompassing all website components. Collaborating closely with the development team, I successfully implemented these components, ensuring unwavering consistency and top-notch quality throughout the site.
A glimpse of the design library
A glimpse of the design library
Moreover, I played a key role in enhancing the mobile app experience for both iOS and Android users. My design expertise led to the creation of captivating new features. Working alongside a dedicated product team, we successfully delivered a revamped onboarding process, thoughtfully designed screens showcasing room and hotel features, and a cutting-edge digital loyalty card.
iOS Crown App – Hotel details
iOS Crown App – Hotel details
Overall, my efforts resulted in a seamless and elevated user experience for Crown's valued customers, leaving a lasting positive impression on their online interactions with the brand.

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Posted Jul 24, 2023

Designing a five-star multi-platform experience for Australia's largest gaming and entertainment group.