Narrating products and distant stories

Matteo is a carpet designer from Vicenza who designs personalized and handcrafted rugs. The final result is not a simple furnishing accessory: it is the ancient tradition that is interwoven - like the threads of a rug - with the history of those who create it, choose it and finally buy it. The journey begins in distant lands, where for generations the craftsmen have been making the carpets, and arrives at our time, to blend with Italian design and modern environments creating a perfect harmony.

Challenge

Matteo is a carpet designer from Vicenza who designs personalized and handcrafted rugs. The final result is not a simple furnishing accessory: it is the ancient tradition that is interwoven - like the threads of a rug - with the history of those who create it, choose it and finally buy it. The journey begins in distant lands, where for generations the craftsmen have been making the carpets, and arrives at our time, to blend with Italian design and modern environments creating a perfect harmony.

Objective

To tell the story of such a product creating a website and a photo gallery showing the carpets was not enough. We needed a website that could convey the history and the unique value of every single creation and the versatility of a product that can be placed in any context.