Landing Page for Menopausal Weight Loss Solution

Designed a high-converting direct response landing page in Figma for Winona, a telehealth platform focused on Bio-Identical Hormone Replacement Therapy (BHRT) for menopausal women. 

The core challenge was creating a mobile-first experience that built immediate trust and emotional relevance for a cold audience coming from Meta ads. By restructuring the provided sales copy, optimizing the information architecture, and emphasizing testimonials and clinical trust cues, I streamlined the user flow to guide visitors from awareness to action. 

The design balances empathy with authority, using feminine-friendly visuals, concise benefit-driven messaging, and repeated CTAs, to encourage users to confidently start their free visit.