MTN UX Case Study

Ismail Ibrahim

Feature Focus: Implementation of Copy & Paste Icon Before Switching Apps To Make Payment.

Problem:

Many users face inconvenience and frustration when purchasing MTN data subscriptions due to the cumbersome process of switching between apps. This often involves copying account details or payment codes from the MTN app or website and then switching to a banking or payment app to complete the transaction. This manual process increases the likelihood of errors, failed payments, and overall dissatisfaction, especially when multitasking or during urgent data needs.

Read story experience below and see how I solved it. ➘

Solution:

Implement a "Copy & Paste Icon" feature within the MTN app that allows users to easily copy essential information, like account numbers, payment codes, or USSD strings, without needing to memorize or repeatedly type them. This feature could include:
Quick Copy Button: One-tap copying of frequently used payment details before switching apps.
Smart Clipboard Management: Automatically copies essential details to the clipboard when a user initiates a data purchase.
In-App Payment Options: Integration with popular payment gateways to reduce the need for app switching altogether.
Notification Reminders: Pop-up notifications reminding users of copied details to prevent forgotten or misplaced codes.
Security Enhancements: Encrypt copied data to prevent misuse in case of unauthorized clipboard access.

Impact:

Improved User Experience: Simplifies the payment process, reducing transaction time and user frustration.
Reduced Errors: Minimizes the risk of copying incorrect details, improving payment success rates.
Higher Conversion Rates: Encourages users to complete purchases without the friction of app switching, boosting sales.
Customer Retention: Builds loyalty by addressing a common pain point, enhancing customer satisfaction.
Cost Savings: Fewer failed transactions reduce customer support costs and improve operational efficiency.
Brand Loyalty: Positions MTN as a customer-centric brand, improving long-term customer relationships
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Posted Apr 18, 2025

Successful Ux case study to solve a simple error of popular MTN mobile app error that costs users stress and time wastage.

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Timeline

Apr 4, 2024 - Nov 6, 2024

Clients

MTN

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