The visual system behind Tessel, an AI app builder whose promise is: define a component once and it is enforced in Figma, in code and everywhere downstream.
A pixel-mosaic motif built from component tiles, a tight two-colour palette with a pink signal accent, and a monospaced label system that doubles as product UI. Tokens, variants, props, slots and states become the brand language.
Field Notes is the editorial layer: long-form spreads that pair the Greek-myth imagery with real product numbers, used for the blog, launch emails and the pitch deck.
My role: brand strategy, identity, design system and editorial layouts.
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Design system and Field Notes editorial spreads for Tessel, an AI app builder.
