MatchVets is an innovative app designed to connect pet owners with veterinarians, making it easy to find services tailored to their needs and budget. The brand represents a bridge between animal care professionals and pet owners, providing a seamless and trusted experience. MatchVets aims to be reliable, approachable, and efficient, ensuring that every pet receives the best care possible.

The MatchVets logo needed to reflect the core values of care, trust, and connection between veterinarians and pet owners. The visual elements were carefully selected to convey a sense of professionalism and compassion. The red in the logo symbolizes urgency and passion for pet care, while the green represents health, safety, and wellbeing. These colors work together to communicate the brand’s focus on providing timely, effective veterinary care.

I began the design process by sketching various concepts that would encapsulate both the veterinary and pet care aspects.

The idea was to create a logo that was not only aesthetically pleasing but also meaningful and memorable. After exploring different icons and shapes, I finalized a combination of a cross and pet-related imagery, ensuring a clear connection to health and pets.

The design was executed using Canva Pro, which allowed for flexibility in experimenting with different fonts, colors, and layouts. I opted for clean lines and a minimalistic design approach to ensure that the logo is versatile and scalable across multiple platforms, from app icons to promotional materials.

After finalizing the core design, I focused on refining the color palette. By integrating the green and red tones, I struck a balance between warmth and professionalism. The typography was selected to complement the icon, giving it a modern, trustworthy appearance.

Canva Pro for designing and refining the logo

Color theory and design principles to create a balanced and effective color scheme

User-centric design thinking to ensure the logo would resonate with both veterinarians and pet owners