The process started with a

The process started with a discovery call. The CEO reached out, and we had a session where I gained a clear understanding of the vision behind EV Rides, the business goals, and how the brand needs to show up in the real world.

From there, I moved into research and brand exploration, breaking down the market, the audience, and the role the brand needs to play. These insights guided the concept phase, where I explored multiple logo and visual directions before narrowing down to the strongest one.

Once a direction was selected, I refined the logo through several iterations and expanded it into a cohesive visual system including the color palette, typography, and brand applications

What do you think?

If you’re building a brand that deserves to feel this intentional, my DMs are always open