Max et Moi: Product Descriptions

In March of 2021, I was asked to write 100+ product descriptions in a 7-day timeframe for a luxury French retailer who wanted to outsource to a freelancer. As someone who always says yes, I took the job (despite having a lot on my plate – plus, I love fashion and writing product descriptions – so I had to).

I strived to ensure the tone of voice was luxury, elegant and premium in order to justify the price point – with a friendly touch to make them more relatable. Max et Moi were very happy with the final outcome, and it was a pleasure to work with them!

The above image showcases the live description on their e-commerce site. Here, you can see my main description along with a few bullet point highlights for readers who don't read the entire description and prefer to skim the bullets instead.

The product descriptions consisted of a range of items, from dresses to outerwear, jewelry and accessories (as shown below). I wrote all 100+ descriptions in a Google Sheet, which you can see below, and ensured that they were also SEO friendly where possible. Having said that, SEO wasn't an important factor for the brand, and the verbiage was the main focus.