Click, Book, Tattoo: Web Redesign to Boost Bookings



Situation: A local tattoo parlor struggled with a clunky booking process. Clients couldn't book online, leading to back-and-forth communication between staff and customers for scheduling. Additionally, the parlor lacked a clear online presence that didn't effectively communicate their unique value proposition.

Complication: This inefficient booking system frustrated potential clients and created unnecessary work for the parlor staff. Furthermore, the unclear brand message made it difficult for them to stand out from competitors.

Question: How could the website be optimized to streamline the booking process, improve customer experience, and clearly communicate the parlor's unique selling points?

Action: I implemented a multi-pronged approach:

• Seamless Online Booking: Integrated an online booking system, allowing clients to schedule appointments directly on the website, eliminating email and phone tag.
• Frictionless Booking Experience: Streamlined the booking process for both new and existing clients, making it quick and user-friendly.
• Hero Statement with Distinction: Developed a compelling hero statement that highlighted the parlor's unique selling point, such as a private studio experience or a focus on specific tattoo styles.