SEM: Lead Generation
Yassine J.
SEO Specialist
Google Ads
Google Analytics
Microsoft Excel
SEMrush
GE Renewable Energy
DAC Group
➡️ Brief
Agency: DAC Group (Louisville, KY)
Role: Sr. SEM Specialist (2018-2020)
Client: GE Factory Service
📝 Strategy
Channel: Search (Google/Microsoft)
Budget: $2M/year
Ad Hoc: Social/Gmail/Groundtruth ($200K/summer)
📈 Opportunities
Increase in search queries around "Appliance Repair"
Pivot to mobile trend and local demand for repair services
Outdated campaign optimizations
🏆 Results
+39% Leads (2018 vs. 2017)
+17% Leads (2019 vs. 2018)
Average CPL maintained at $5.98
Lead/CPL Growth by Quarter
2020
