Facebook Ads: eComm
Yassine J.
Social Media Marketer
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📚Situation
Shopify store has been growing steadily since inception but previous budget increases resulted in ROAS dip
📍Objective
Double overall Revenue without increasing ad spend by more than 100%
📝Actionplan
Audit account, implement best practices, analyze historical GA, segment Klaviyo audiences, build Custom + Lookalike audiences, design multi-funnel approach
💰Results
+104% in Purchase Revenue and ROAS maintained above 6x (+5%)
+104% Revenue ($723K)
+5% ROAS (6.7x)
2021
