Kingdom Builders - Webflow portfolio site

Alex is a custom home builder based in Georgia. He needed a portfolio site that could showcase his homes in a way that felt elegant, modern, and image-driven. This wasn't about selling through copy or calls to action—it was about presenting his work like a high-end catalog.

Alex wanted a clean, professional site that put his photography front and center. No fluff, no clutter. Just a beautiful, functional place where potential clients could browse his homes and get a feel for his craftsmanship.

We kicked off with just a logo and a loose color palette. His taste leaned toward quiet sophistication, so I aimed for something modern, minimal, and premium-feeling.

From the start, I knew the images needed to do the heavy lifting. I kept the hero section bold and full-bleed, letting the photography speak for itself.

Aside from the logo and some color cues, there wasn't much to start with. But Alex's preferences for elegance and simplicity gave me enough direction to begin designing.

I wanted this site to feel like a coffee table book online. Minimal text, lots of breathing room, and a typography system that felt elevated but not fussy. I paired Inter with Abhaya Libre to give it a modern yet timeless feel.

The design leaned heavily on white space and minimal color so that the homes could shine. The CMS structure meant the portfolio could grow over time without breaking the design. I also made sure the menu dropdown and footer links would automatically update as new portfolio pages were added—a small detail that keeps things effortless for Alex.

Typography: Inter + Abhaya Libre

Minimal color usage to let photography stand out

Full-width imagery

Light CMS for easy updating

Automatic navigation link updates

We started with a wireframe and then I mocked up two high-fidelity options in Figma. Alex chose the first one with almost no changes, which made the handoff to Webflow pretty seamless.

Alex was very happy with the final site. He only requested minor edits to the copy, but the overall design hit the mark right away.

The entire project—from concept to live build—took under two weeks.

Webflow site

CMS for project management

Custom navigation tied to CMS structure