The client came to us with a clear vision: to build a bold, intelligent brand for a code-assist AI app that feels cutting-edge but not intimidating. They wanted to stand apart from the usual cookie-cutter SaaS designs-no bland gradients, no meaningless mascots-just clean, confident design.

The primary goal was to create a scalable identity that could evolve alongside product features while remaining developer-friendly and visually memorable.

Our approach focused on a strong contrast. We chose a deep green-based color palette to convey trust and focus, combined with a futuristic organic symbol representing both logic and creativity. For typography, we selected Karla due to its modern, technical feel and excellent readability across UI and marketing materials.

The result was a comprehensive visual identity system delivered as a detailed brandbook. This included logo usage guidelines, color codes, typography styles, and UI/illustration direction.

We collaborated directly with the founder through weekly asynchronous check-ins, using Figma and Notion to maintain smooth feedback loops.

Key performance indicators included enhancing investor pitch visuals, maintaining a consistent social media presence, and increasing developer sign-ups after the brand launch. Since rollout, Tweakr AI has seen a 35% increase in user retention, helped by the clarity and cohesion the new brand identity provides.

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