Goals:
✅ A multi-purpose brand pattern that helps define Crispi's brand
✅ Miami vice meets retro food truck vibes
✅ One-color and full-color versions of the pattern
Solution: A bright, bold color palette paired with an icon-based brand pattern that fits within Two Tides brand aesthetic, but stands on its own as uniquely Crispi.
Benefits: The icons can also be used as stand-alone branding elements. With this one pattern, Crispi now has a whole suite of design assets that can be turned into merch!