Lite Foot Company Merchandise Design Project
Megan Kranzler
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Posted Sep 7, 2022
A sassy illustration printed on Bella+Canvas crop tops and Everywhere Apparel white tees, made from 100% recycled cotton.
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Goals:
✅ Create eco-conscious merchandise
✅ Use Lite Foot's mobile refillery truck, Hillary, as the subject
✅ Make Hillary "sexy" and give her personality
Solution: A sassy illustration printed on Bella+Canvas crop tops and Everywhere Apparel white tees, made from 100% recycled cotton. They were printed locally using soy inks.
Benefits: This illustration adds a ton of personality to Lite Foot's brand. Plus, we produced the shirts in a way that aligned with the brand's values. Lite Foot fans love it!
