Lite Foot Company Merchandise Design Project

Megan Kranzler

Graphic Designer
Visual Designer
Adobe Illustrator
Goals: ✅ Create eco-conscious merchandise ✅ Use Lite Foot's mobile refillery truck, Hillary, as the subject ✅ Make Hillary "sexy" and give her personality
Solution: A sassy illustration printed on Bella+Canvas crop tops and Everywhere Apparel white tees, made from 100% recycled cotton. They were printed locally using soy inks.
Benefits: This illustration adds a ton of personality to Lite Foot's brand. Plus, we produced the shirts in a way that aligned with the brand's values. Lite Foot fans love it!

2022

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