What if a candy brand

What if a candy brand felt as fun as the moment you share it? 🍬 I recently redesigned Bites by Sweden as a visual experiment. Instead of treating the packaging as just a product label, I wanted to explore how the brand could live as a complete visual experience—from packaging to lifestyle imagery. I explored: → Bold, playful color palettes → Expressive typography → Soft gradients and clean compositions → Product-focused art direction → Young, candid social moments → A more energetic Scandinavian-inspired feel The idea was simple: make the product feel fun before you even taste it. This isnt a client project—just a personal visual experiment to explore how far I could push the brands personality while keeping the product recognizable. Would love to hear what you think. 👀