Padoca do Cicico Brazilian Bakery Branding

Padoca do Cicico is a Brazilian bakery that mixes the French tradition with local (Brazilian northeast) products and culture. The challenge was to translate this mix into a visual id running away from the obvious answers.

The reference was a year that links those two cultures: 1964. The political situation in France and Brazil influenced the cultural production.

In France, the beautiful student's handmade posters had an aesthetics close to the traditional cultural production of the Brazilian northeast. And Brazilian artists, as Gilberto Gil and Caetano Veloso, created songs against the government influenced by the French protests.