Cantaio is an Israeli-based platform that provides users with competitive mortgage solutions. As the UX/UI designer, I was responsible for designing the platform's user experience, ensuring a smooth and intuitive interface that simplifies the mortgage application process. Link to website- https://cantaio.co.il/ Design Challenges & Solution Some of the challenges I encountered while working on this project were;

Building User Trust: Simplifying complex mortgage data and ensuring transparency was crucial. I created a clean and user-friendly interface that simplifies complex data, and provides transparency in interest rates and repayment options.

Right-to-Left (RTL) Design: Adapting the UI for Hebrew users while maintaining a smooth experience provided a little challenge. I had to adapt the layout, icons, and text alignment to ensure a smooth and intuitive experience for Hebrew-speaking users.

Catering to Different User Types: Cantaio wanted to have a smooth experience for the needs of first-time buyers and experienced investors. I enusred all target users groups were considered in my design.

Data Visualization: Users needed to compare mortgage rates, monthly payments, and repayment schedules from different banks. Designing interactive charts and loan calculators that are easy to understand without overwhelming the user was a key challenge

Frictionless Application Flow: Mortgage applications involve multiple steps and document uploads, which can often lead to user drop-off. I focused on creating a seamless onboarding process with progress indicators, clear call-to-actions, and minimal input fields to reduce friction.