SOUP CAKE NOODLE HOUSE | Logo + Brand Identity

Welcome to SOUP CAKE where tradition + rebellion are combined tastefully. From Tik Tok famous Sichuan Dan Dan noodles to eclectic beverages you can enjoy the culinary authenticity of Chinese cuisine.

They wanted to communicate their relatability to artistic and creative millennials, Gen-z's while also sharing the authentic cuisine of china through their fresh and delicious hand-pulled noodles with a mild rebellious twist.

We brought this brand to life by placing the authenticity of Chinese culture at the forefront. Red and gold colours highlight China's rich beauty, complemented by a rebellious off-black which communicates to the generations of today. Though in English, we added Chinese characters to emphasize their roots.

See the full brand below