SmartLOA Logo Concept Design

A concept logo design for SmartLOA (Virtual Loan Officer Assistant). As this AI application would help Mortgage Officers in their day-to-day tasks, specifically evaluating and authorising real estate loans, I incorporated both the digital paper work aspect and a home door element in the logo design. Creating one, well-balanced and seamless icon that can be carried across multiple platforms. The overall look and feel leans to a more professional market and carries a colour palette that would resonate with the industry. This can also be seen in the crisp choice of typography; the use of a strong sans serif font creates a corporate and polished feel.