Xakt Logo Concept Design

While this logo concept was never chosen, it was designed for a Scandinavian gym called Xakt. I opted for a highly stylised running element incorporated with the "X" that would double as the App icon. This element and the use of a bright green emphasises the high-energy environment. As this logo would be applied on printed materials, I selected a colour palette that works for both digital and print, avoiding any neon spectrums.