Social Growth | Turning Scroll-Stoppers into Sales Signals

Bringing Panumy Pet & Accessories to Life on Social Media

When I first reviewed Panumy Pet & Accessories’ social media pages, one thing was clear — the brand had heart, but no voice. Their products were loved by customers offline, but that energy wasn’t being translated online. The content was inconsistent, the visuals didn’t follow a unified style, and most posts got little to no interaction. Their Instagram grid lacked cohesion, captions were either too generic or too sales-focused, and stories were rarely used.

The biggest issue? There was no structure. No content plan. No visual identity.

Without direction, even great products can get lost in the scroll

I stepped in to turn their social platforms into active, engaging, and branded spaces — not just for posting, but for building connection and driving growth.

The first step was a full audit. I looked at post frequency, design quality, caption tone, hashtag use, and content mix. From there, I developed a content workflow — a system that would allow us to create, schedule, and publish with intention.

I designed branded content templates tailored to Panumy’s personality: clean, minimal, warm, and playful. These templates allowed us to stay visually consistent while showcasing different types of content — product features, behind-the-scenes, customer stories, FAQs, and educational posts.

I also introduced structured content pillars that balanced brand-building with community engagement — short-form visuals, helpful tips, interactive polls, and reels designed around their niche.

We developed a weekly content rhythm, aligned captions with their tone of voice, and leaned into visuals that reflected the softness and care that defines their products. And importantly, we optimized everything for mobile — quick reads, thumb-stopping images, and simple calls to action.

The results?

Panumy’s profile began to transform. Posts became more consistent and visually aligned. Followers started responding — liking, saving, sharing, and commenting. Their grid looked polished and professional, but still felt approachable. And for the first time, their social presence matched the quality of the brand behind it.

Today, Panumy’s platforms aren’t just active — they’re alive. Social is no longer just a checkbox. It’s now a core part of how they build trust, share value, and grow their brand.

This wasn’t just a design upgrade. It was a total shift in how Panumy shows up and communicates with its audience.