In this report i.e. Telco Churn Analysis report, I have highlighted key metrics related to customer churn. The overall churn rate is 26.6%, with a revenue loss of $2.9M and an average monthly charge of $74.4. The retention rate stands at 73.4%.
Churn by Demographics:
Senior citizens show a higher churn rate while gender-wise churn rate is almost similar amongst males and females.
Customers without partners and dependents have higher churn rates.
Churn by Contract Type:
Month-to-month contracts have a significantly higher churn rate than one-year and two-year contracts.
Churn by Internet Service:
Fiber optic users show a higher churn rate compared to DSL users who have no internet service.
Churners Services Profile:
The majority of churned customers have not availed of services such as Online Security, Tech Support, and Online Backup, but have availed of Paperless Billing.
Churn by Tenure:
A graph illustrates that the majority of churners have low tenure. i.e. They unsubscribe from the company's services within 12 Months.
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Posted Jul 10, 2025
Analyzed customer churn metrics for a telecom company.