Building an End-to-End Outbound Workflow

Building an End-to-End Outbound Workflow for an Insurance Startup

 An anonymized E2E lead-generation and cold-email outreach exercise targeting senior Claims leaders in the U.S. insurance market.

 I built the workflow from ICP definition and prospect identification in Apollo, through company-signal research and personalization in Clay, to a 3-step AI-assisted outreach sequence in Instantly.

 The exercise also included human QA of AI-generated copy—fact-checking personalization and removing unsupported assumptions, fabricated results, and unverified benchmarks before outreach.

 Workflow: Apollo → Clay → Instantly → Human Review