52 qualified opportunities for a UGC video agency, 30% closed
View completed workdemanddept.com
At a glance
Client: an agency that makes user-generated video (UGC) for brands
Channel: cold email
Time: 4 months
Result: 52 qualified opportunities from 54,500 contacts, 30% close rate
The challenge
The offer was specific. A message about video means little to a buyer with no use for it right now. So the job was to find where demand already existed, prove it on a narrow list, then widen the reach without losing relevance.
What we built
How the system ran: test list, scale, competitor campaign, 52 qualified opportunities
A narrow test list. E-commerce and DTC brands with active paid social programs, the buyers who gain the most from high-quality UGC.
Then scale. Once the model worked, we widened to marketing leads across more industries. That one campaign reached 42,000 prospects.
A competitor-switch campaign ran alongside it, adding buyers ready to leave their current video provider.
A qualified opportunity here means the prospect replied, confirmed the problem and the authority to buy, and attended a qualifying call with the client's team. A positive reply alone does not count.
How it ran
Contacts per month: 12,500, 8,000, 15,000, 19,000
Month one tested a narrow list: 12,500 contacts, 9 qualified opportunities and $45K in pipeline. That proved the model. The wider campaign then produced 36 of the 52 opportunities.
The campaign numbers
Campaign card: e-commerce and DTC test, 12,500 contacted, 9 qualified opportunities, $45K pipeline in month one
Campaign card: broad brand campaign, 42,000 contacted, 36 qualified opportunities
Summary cards built from live campaign data. Deal counts and revenue on the cards are client-reported where published; otherwise the card estimates them at 1 in 3 positive replies.
The result
The numbers: 54,500 contacted, 52 opportunities, 30% close rate, $468K projected value
54,500 unique decision makers contacted
52 qualified opportunities, about 1 for every 1,050 contacts
30% close rate, as reported by the client: about 16 deals
$468K projected lifetime value: 52 x 30% x $30K average deal
Every figure came from cold email we wrote, sent and managed. No ads, referrals or inbound included.
Why it worked
Prove it before you scale. The narrow list showed where demand was, so the bigger campaign started from proof.
Buyers who already get it. Brands running paid social know why UGC matters, so the call did most of the selling.
A second angle. The competitor-switch campaign caught buyers already unhappy with their provider.
Read the full case study: demanddept.com/case-studies/roiugc
Want the same system for your agency? Book a call
0 likes · 0 views · Nov 8, 2026
Cold email for an agency that sells user-generated video to brands: 54,500 contacts, 52 qualified opportunities, a 30% close rate.
