58 demos and $3.18M pipeline in 90 days for enterprise SaaS

Client: enterprise fleet maintenance and telematics software

Channels: high-volume cold email + one founder LinkedIn account

Time: 90 days

Result: 58 demos, 204 positive replies, $3.18M qualified pipeline

Strong product. High contract values, about $55K a year. Almost no outbound at all. Growth came from referrals and the founder's network, so new deals came when they came.

The buyers made it harder. Fleet and operations leaders are busy, skeptical of software, and rarely see outreach that speaks to their real problems: unplanned downtime, maintenance spend and audits.

A scored list. Fleet managers and operations leaders at companies running 80+ vehicles, the size where downtime really hurts. Checked before the first send.

High-volume cold email. Dedicated sending domains, so the client's main domain was never at risk. 61,000+ emails over 90 days.

One founder LinkedIn account. Light connection requests, follow-ups and content. Email carried the volume. The founder added trust on the best conversations.

Same-day reply handling. Every reply answered the same day until a demo was on the calendar.

Month 1 was list and domains. Month 2 was full volume, with the founder's LinkedIn on top. By month 3 the calendar held 58 demos.

Summary card built from live campaign data. Deal counts and revenue on the card are client-reported where published; otherwise the card estimates them at 1 in 3 positive replies.

204 positive replies: prospects who showed interest, asked about downtime or compliance, or asked to talk

58 qualified demos with fleet and operations decision makers

$3.18M in reported qualified pipeline in 90 days

Figures are directional and rounded. Pipeline is not closed revenue.

The list matched the pain. Only fleets big enough to feel downtime made the list.

Two channels, one job. Email reached people at scale. The founder's account made the best conversations feel personal.

No reply waited. Same-day handling kept interest from going cold.

Read the full case study: demanddept.com/case-studies/my-logitrack

Want the same system for your company? Book a call