A digital web experience required a redesign to effectively showcase their craft through photo and video-heavy content. The new design had to be user-friendly for existing customers while offering modern styling and interactions to attract new-age customers. Additionally, there was a strong focus on educating users about the craftsmanship behind their intricate sari making process, and the varied brand language required contextualization to maintain consistency.

The website was transformed from a basic WordPress theme into a custom build that accurately reflects the brand. Large imagery and video highlights were strategically interspersed with written content to engage users. A clear information architecture was established to disseminate information without overwhelming users, accompanied by a modern, minimal layout featuring microinteractions. The design focused on content, narrowing down the visual language for easy replication in the e-commerce store, ensuring a cohesive and engaging user experience.