Our team was tasked with developing a comprehensive brand identity for Nural, an enterprise SaaS solutions company. This involved creating visual identity elements, brand guidelines, and brandwork. Additionally, we designed the UX and UI for their corporate website, aiming to establish a strong digital presence in a competitive B2B SaaS products market where they were lacking visibility.

To meet these challenges, we implemented a modern and approachable solution centered around a modular design with distinct colors. The brand identity was crafted to be minimal yet approachable, reflecting Nural's commitment to innovation and user-centric design. A flexible modular design system was established, facilitating the development of sub-identities for new products while maintaining overall brand coherence. This contemporary approach was tailored to resonate with Nural's focus on data analytics and artificial intelligence, uniquely positioning them amidst their B2B SaaS competitors.