FACEBOOK ADS CASE STUDY
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Plan of action:
Days 1-30: Testing to Find Facebook Ads, Audiences, and Settings that Scale
Creative that Scale
Audiences that Scale
Ads Settings that Scale
Tracking Troubleshooting
Days 31-60 The Ramp Up and Final Push
More testing; audiences, creative, and settings
Push Budgets to Winners
Event Specific Creative Push
Emergency! Account Spend Limit Hit & Workaround
Emergency! App Stability
Final Push and Rising CPI
Summary
Top Ads
Performance
Final Assessment and Key Takeaways
The Results:
60 Days
$263,000 Spend
97,975 Installs
$2.68 Cost per Install (CPI)
9.2m Facebook Reach
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Posted Jun 27, 2024
We executed a 60-day Facebook advertising campaign to launch Felt App, focusing on maximizing installs while maintaining cost efficiency. Our approach included
Google Ads Case Study (Tea)- $52k revenue
Facebook Ads - FINANCE