FACEBOOK ADS CASE STUDY
jyothi paili
Digital Marketer
eCommerce Marketer
Social Media Marketer
Facebook Ads
Facebook Analytics
Facebook Pixel
Plan of action:
Days 1-30: Testing to Find Facebook Ads, Audiences, and Settings that Scale
Creative that Scale
Audiences that Scale
Ads Settings that Scale
Tracking Troubleshooting
Days 31-60 The Ramp Up and Final Push
More testing; audiences, creative, and settings
Push Budgets to Winners
Event Specific Creative Push
Emergency! Account Spend Limit Hit & Workaround
Emergency! App Stability
Final Push and Rising CPI
Summary
Top Ads
Performance
Final Assessment and Key Takeaways
The Results:
60 Days
$263,000 Spend
97,975 Installs
$2.68 Cost per Install (CPI)
9.2m Facebook Reach
