CLIENT: https://www.onefamily.com/ Objective:

A finance company aimed to increase its lead generation and customer acquisition through Facebook Ads.

Strategy:

To achieve the desired objectives, we developed a comprehensive Facebook Ads strategy that included the following elements:

Audience Targeting: We targeted a specific audience group based on demographics, interests, and behaviors to ensure that the ads reached the right people.

Ad Creative: We developed eye-catching and engaging ad creatives, including images and ad copy, to grab the audience's attention and compel them to take action.

A/B Testing: We conducted A/B testing on ad creatives, landing pages, and call-to-action buttons to determine the best performing ads.

Remarketing: We developed remarketing campaigns to retarget those who had shown interest in the company but had not yet converted.

Lead Capture: We designed a lead capture form on the website to capture information from potential customers interested in the finance company's services.

Results:

Through our strategic approach, we delivered impressive results for our client:

20% increase in leads generated within the first month of the campaign.

25% decrease in cost-per-lead, resulting in higher ROI for the client.

The conversion rate increased by 15%, indicating the effectiveness of the ad creatives and lead capture form.

Remarketing campaigns resulted in a 30% increase in conversion rate, generating more leads and revenue for the client.

Conclusion:

The finance company's Facebook Ads campaign was a success, generating more leads and revenue for the company while decreasing the cost-per-lead. Our comprehensive strategy that included audience targeting, A/B testing, and remarketing was the key to the success of this campaign.