I redesigned Dripify's website, an AI-powered LinkedIn sales automation platform, to enhance navigation, content architecture, and visual language. The hero section now clearly communicates the platform’s value, featuring a CTA and a custom animation of the Sequence Builder, which explains lead interaction structuring.
Key features like Email Finder and IceBreaker AI for personalized messaging are highlighted, along with a “Use Cases” section that links to subpages for Business Owners, Sales Teams, Marketing Agencies, and Recruiters.
I improved site architecture with streamlined navigation across Features, Use Cases, Integrations, Resources, and Support. The mobile experience was optimized with mobile-first usability for interactive elements like sliders and tabs. This redesign creates a clear, conversion-focused experience tailored for a modern B2B SaaS aesthetic.