Sassy Lashes Lash Boutique (@sassy_lashesllc) • Instagram

Sassy Lashes is a beauty salon mainly focused on lash extensions and facial waxes. As Sassy was looking to grow and become more known around the Dayton area they hired me on to create a clean and consistent social media for their brand. I am currently still working as their social media manager, creating posts using mediums i'm well seasoned in such as Illustrator and indesign, and taking photos and editing through mediums I am also well skilled in such as Adobe Lightroom and Adobe Photoshop.

Sassy Lashes inconsistency when it came to staying on top of posting and staying consistent in branding. the colors and posts never matched and their socails would look unprofessional and not put together.

Goals/Requirements: • Choose a color scheme • Create a whole new branding • Stay consistent on the posting and branding

As a designer, I'm constantly getting different ideas and seeing new inspiration, and as any designer might tell you, the urge to start from scratch because you think something else might work better happens more often than not. Staying consistent with my branding and editing has been hard, but sticking to our brand and staying within those lines while also being creative in what were putting out has definitely taught me that the consistency works.

Social Media is now one of the hardest platforms to take over, a lot of people are critcal and judgemental, to find the right was to post your buisness and post the things people want to see has been something that you definitely have to learn.