Elevating an Airbnb landing page catering to Digital Nomads
Marion Xtra
Disclaimer: This case study is a fictional project created to demonstrate persuasive copywriting skills. The Caribbean Tourism Organization and Airbnb are not affiliated with this project and have not endorsed or authorized its content. Any resemblance to actual events, programs, or landing pages is purely coincidental.
The Caribbean is a paradise that beckons digital nomads seeking a perfect blend of work and play.The Caribbean Tourism Organization (CTO) has embarked on a visionary journey to position the Caribbean as the ultimate year-round, warm-weather destination for remote workers, inviting them to make the Caribbean their home away from home.
The challenge is to elevate the appeal of the Airbnb's landing page created for this program.
Airbnb's version
Reviewed version
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Posted Feb 17, 2024
I crafted a persuasive landing page promoting the Caribbean as a digital nomad haven, emphasizing adventure, community, and work-life balance.
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