Imagine sending money back home to Africa or Asia – faster, cheaper, and simpler than ever. That's the promise of Taptap Send, a revolutionary money transfer app designed for the diaspora.

But navigating new technology can be daunting, especially for older generations. Imagine your beloved "Tantine Monique", a 60-year-old Malagasy lady living in France, comfortable with Facebook chat but baffled by its newsfeed.

My mission? Make Taptap Send so "aunt-proof" that even the most technophobic user could send money with ease.

As a copywriter, I knew creating a "one-size-fits-all" tutorial wouldn't cut it. Instead, I focused on crafting a video that addressed Tante Monique's specific needs and concerns:

Clear, step-by-step instructions: Jargon-free language and deliberate pacing ensured every action was crystal clear, even for those unfamiliar with tech terms.

Visual storytelling: Screenshots and screen recordings replaced written instructions, demonstrating each step visually for maximum clarity.

Empathy and reassurance: Acknowledging potential anxieties about technology, the script offered a warm, encouraging tone, emphasizing the ease of use.

Editing: Crisp cuts, clear visuals, and intuitive UI showcases show how the app is effortlessly easy to navigate.

Music: Upbeat, cultural-specific music created a warm and inviting atmosphere, fostering trust and engagement.

The result? A video that not only demonstrates the app's simplicity but also resonates with the target audience's cultural context and emotional drivers. This authentic connection is what truly sets Taptap Send apart in a crowded market.

This project wasn't just about creating a tutorial; it was about proving that even the most complex technology can be made accessible and empowering for everyone, including Tantine Monique. And that's a story worth telling.