Ringleaders took the "build in public" approach for it's social media platforms and the main goal was to show the process of creating the game and it's evolution.

We were able to take the page to over nine thousand followers on Tiktok while being very creative with the content ranging from playtests with the devs to highlights with playtesters and even our own show.

We also made videos with the game designers showcasing their process, something that seemed that wouldn't really work and would come out really boring turned out to be the most popular ones using (of course) the power of video editing to make them as engaging as possible.

The game also made an appearance at Steam's Next Fest which the trailer for is available below (edited by your's truly, of course).