Video Content Creation for Hedra

Hedra is an all-in-one multimodal Gen AI solution for image, video and audio creation. Made for every kind of creator.

I got to be the main editor for Hedra's everyday social media and content and feature launches creating motion-heavy 2D animated videos with some landing us some late nights in the office but still very gratifying in the end.

At first I even generated shots using their platform but later moved on to just being responsible for editing and ended up developing a rhythm and flow for the videos that became very recognizable and unique to the company.

Also worth noting that with our goal of uploading daily the videos had to be made in a very short amount of time but we still came out with some very pleasant results.

Tools-wise I mainly used Adobe After Effects and Adobe Premiere Pro for editing and motion. Adobe Photoshop and Figma for creating and adapting assets and also for their UI elements. Logic Pro for sound design on launch videos.

One interesting one was this video for the launch of their latest video gen model Omnia. Working with an unfinished video model with changing deadlines made it one of the most challenging ones. I went over to their office in New York City to work on it and we ended up staying there until midnight finishing it the day before the launch but despite the challenges we faced I'm still proud of what we came out with.

We immediately saw significant growth within our social media channels with three thousand new followers in the first week and thousands likes across every video. Their Instagram profile was siting at 36k when we first started working together and today it sits at 96k.