Designed the entire LevelUp messaging app, branding, and design system, including an investor demo that helped secure funding.

LevelUp is a paid-messaging mobile app that connects users with Olympic athletes, creators, and industry experts. The founder needed a polished, production-ready design to support fundraising and demonstrate the value of premium, personalized communication.

I designed the entire product from scratch — including the core messaging experience, creator profiles, onboarding, monetization flows, and the full design system. This also included custom icons, typography, visual branding, and high-fidelity prototypes.

I led product strategy, UX, UI, and rapid iteration directly with the founder. This involved mapping the full product architecture, defining key flows, designing reusable components, and building an investor demo that clearly communicated the product’s vision.

A complete, cohesive mobile app design system and interactive prototype that enabled the team to present a clear product story and successfully secure investor funding.