Tayna Bakes – Brand Identity Presentation

Posted Jun 2, 2026

Tayna Bakes is a carefully crafted brand identity that blends elegance with approachability, embodying the warmth and indulgence of artisanal Russian pastries. The design direction focuses on a refined yet inviting aesthetic, striking the perfect balance between premium sophistication and cozy charm. The branding system incorporates a harmonious pastel color palette, evoking softness and nostalgia, while the typography choices reflect both tradition and modernity—tying back to the brand’s cultural roots. From primary logos to submarks, every element was designed for versatility and impact, ensuring seamless application across print, packaging, and digital platforms. Through immersive brand-in-action mockups, this presentation showcases how Tayna Bakes comes to life across touchpoints, from stationery and signage to social media and web design. The result? A brand that feels timeless, memorable, and effortlessly engaging. This project highlights the power of intentional design choice