Coucou, A Patisserie Brand Identity

Posted Jun 2, 2026

Coucou – A Playful Pastry Brand That Smiles Back Project Type: Brand Identity Design Role: Art Direction, Visual Identity, Packaging Design Tools Used: Illustrator, Photoshop 🍪 Project Overview Coucou is a whimsical, feel-good pastry brand crafted to make people smile — just like the sweet, flaky joy tucked inside every croissant and cookie. The goal was to create a visual identity that captures the warmth of a French bakery, the nostalgia of childhood treats, and the energy of a modern, Instagrammable brand. 🌀 The Concept At the heart of Coucou is its cheerful character mascot — a round, cookie-inspired buddy rocking a chef’s hat and some serious attitude. This character adds life to the brand, giving Coucou an approachable, friendly face that resonates with all ages. The name “Coucou,” a playful French greeting, sets the tone: lighthearted, inviting, and full of personality.