Project Overview:

Zeoby is a medical tourism agency based in Turkey, specializing in providing reliable and affordable medical procedures to European clients. With healthcare costs soaring across Europe, Zeoby offers a cost-effective, high-quality solution for those seeking medical care abroad. Recognizing the need for a cohesive and appealing brand identity to reflect their values and connect with their target audience, I spearheaded a complete brand overhaul for them.

Revamp Zeoby’s brand identity to resonate with their primary audience: women seeking medical procedures in Turkey.

Emphasize the agency’s core values: luxury, reliability, and affordability.

Enhance Zeoby’s overall digital presence to attract and engage a broader customer base effectively.

My Role: I undertook the following responsibilities to deliver a comprehensive branding solution for Zeoby:

Zeoby initially used a blue color palette, which aligned well with the concept of medical tourism. However, after analyzing their target audience and services, I recommended incorporating pink as the primary brand color.

Why Pink? Pink symbolizes femininity, luxury, and care—qualities in line with Zeoby's target demographic and high-end services. It helped position the brand as more approachable and relatable for women.

Designed an elegant and cohesive brand identity, including the logo, typography, brand colors, and social media templates.

Worked collaboratively with the website development team to ensure the branding was consistent across all digital touchpoints.

Provided guidance on UI/UX design elements to align with the new visual identity. Helped with layout suggestions and created visual assets for the website while ensuring an appealing, user-friendly design for European audiences.

Designed dynamic, visually engaging social media content tailored to promote Zeoby’s affordable and luxurious medical tourism offerings.

Created content for Instagram, Facebook, and LinkedIn, aimed at increasing awareness, driving engagement, and building trust with the audience.

Used testimonials, before-and-after imagery (with client approval), and visuals that highlighted affordability and luxury to connect emotionally with potential clients.

Established a social media style guide to maintain consistency across posts and campaigns.

Challenge: Transitioning from blue-focused visuals to a pink-themed aesthetic without compromising Zeoby’s professional image.

Solution: Carefully curated a palette where pink played a central role, complemented by neutral and sophisticated tones for balance. This ensured the brand retained professionalism while adding a personal, feminine touch. Challenge: Ensuring consistency across social media, website, and offline materials during the rebranding transition.

Solution: Developed a comprehensive brand guide to document all design choices, ensuring brand alignment across different platforms and media types.

Client Satisfaction: The client was thrilled with the transformation, expressing how the revamped brand better represented their offerings to their target audience.

Increased Engagement: The new identity drove higher engagement on social media platforms, resulting in more inquiries from prospective patients.

Consistency: Zeoby now has a cohesive, polished brand presence across all platforms, helping them establish credibility and build trust with European clientele.

Market Positioning: By focusing on a more female-centric aesthetic while maintaining a sense of luxury and professionalism, Zeoby effectively differentiated itself from competitors in the medical tourism space.

Revamped brand identity incorporating a femininity-focused and luxury-driven aesthetic.

Redesigned logo and updated brand palette using pink and complementary tones.

Social media strategy, templates, and content to drive engagement.

Collaboration with website developers to implement consistent visual identity across all digital channels.

Brand Strategy: Tailored identity to resonate with the target audience. Visual Design: Created cohesive branding across platforms. Collaboration: Worked with web developers for alignment. Content Creation: Designed engaging social media content. Problem-Solving: Balanced luxury and professionalism effectively. Audience Analysis: Focused on female-centric aesthetics and needs. Project Management: Ensured consistency and timely delivery.

Conclusion: Transforming Zeoby’s brand identity was an inspiring project that allowed me to combine creativity and strategic thinking. By tailoring the design approach to their target audience and ensuring alignment across all touchpoints, the rebranding has positioned Zeoby as a reliable, approachable, and luxurious medical tourism agency for European clients.