My Financial Fitness Pal - MFFP

Project Overview This project involved editing Instagram Reels for My Financial Fitness Pal (MFFP), a platform focused on financial literacy. The goal was to create concise, visually engaging videos that simplify complex financial concepts, making them accessible, clear, and relatable for a social media audience. Deliverables included multiple short-form, high-quality Reels optimized for Instagram, designed to educate and engage viewers effectively.

The first step was a consultation with the client to understand their vision, priorities, and target audience. This discussion shaped the approach to the video editing process and clarified specific expectations, such as the tone (approachable and professional), the focus on educating viewers, and the desired engagement outcomes.

To address the challenge of simplifying financial concepts, research was undertaken to identify the best practices for educational Instagram Reels. This included:

Reviewing successful financial influencers and brands sharing similar content.

Identifying trends in social media video formats that drive engagement (e.g., hooks, transitions, text captions).

Creating a loose storyboard to guide the editing process, ensuring each video could cover key topics concisely.

The client provided raw video footage and branded assets, including their color palette, logo, and brand fonts. Next step is to organize these materials to prepare for editing, creating clear folders for footage, audio, and graphics for efficient workflow management.

Using editing tools such as Adobe Premiere Pro, the core editing process began. Specific steps included:

Trimming and Sequencing: Extracted the most meaningful sections of the raw footage while ensuring they flowed logically within the time constraints of Reels.

Text Overlays and Subtitles: Added on-screen text to highlight main points and ensure accessibility for viewers watching without audio. Captions were styled to follow brand guidelines.

Color Correction and Visual Enhancements: Balanced the color tones and improved visual clarity to create a polished look.

Transitions and Effects: Applied smooth transitions and animations where appropriate, ensuring they added to the content’s quality without being overly distracting.

Sound Editing: Ensured clear audio quality and synchronized speech with visuals. Relevant background music was added to complement the tone of the videos.

Drafts of each video were shared with the client for review. Constructive feedback was incorporated at this stage, including adjustments to text placement or visual timing to improve readability and engagement.

The completed videos were exported in high-quality formats optimized for Instagram (vertical 9:16 aspect ratio and mobile-friendly resolution). Detailed instructions were also shared with the client to ensure seamless uploading to their Instagram page.